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Timyoungman

Activities of Timyoungman

May 21, 2012
Timyoungman posted a new topic.
2

Things to consider when using Facebook and Twitter to build your business brand

tim youngman the market(ing) gardener ― Following the recent coverage about the dangers of social media I wanted to write this column about its use in business. Say ‘social media’ and most people also only think of the two behemoths; Facebook and Twitter. This is a shame, as it... (More)
Posted 6 days ago
Apr 23, 2012
Timyoungman posted a new topic.
6

Data is not just for geeks......seriously

tim youngman the market(ing) gardener ― Hello dear readers. You may have noticed that I have recently been missing from the esteemed pages of the Eastern Daily Press. It is because for the last three months I have been ensconced in the editorial departments looking at the web versions... (More)
Posted on Apr 23rd, 2012
Feb 24, 2012
Timyoungman posted a new topic.
2

Winter Hibernation

tim youngman the market(ing) gardener ― Hello anyone reading this. If you are wondering why there have not been any posts since November it is because I have been busy on secondment to one of Archant newspaper divisions looking at improving the websites, how we get news online and the... (More)
Posted on Feb 24th, 2012
Nov 4, 2011
Timyoungman posted a new topic.
5

Lack of marketing budget? Time to think smarter

tim youngman the market(ing) gardener ― Many of you may have seen the recent furore about the number of ad breaks in the X Factor and the current series of Downtown Abbey. Many have complained how the sheer volume of ad breaks and sponsorship slots was ruining their enjoyment of the... (More)
Posted on Nov 4th, 2011
Oct 10, 2011
Timyoungman posted a new topic.
6

The business of gaming

tim youngman the market(ing) gardener ― In a week when we move into autumn along with the cheery message that there is a 1 in 6 chance of a double dip recession one media moves into its biggest profit generating season. You might be forgiven if you think that the most profitable media... (More)
Posted on Oct 10th, 2011
Aug 18, 2011
Timyoungman posted a new topic.
3

Cheese, cigarettes and brand architecture

tim youngman the market(ing) gardener ― Question, what has Philadelphia Cheese and Marlboro Lights got in common. Answer, well you need to read on and I will explain later. Some stories, unlike this column, do not need a hook to keep readers interested and some stick around for longer... (More)
Posted on Aug 18th, 2011
Jul 11, 2011
Timyoungman posted a new topic.
3

Copywriting for sales materials - less is often more

tim youngman the market(ing) gardener ― In the last month I have been at both the Suffolk County Show and the Norfolk Show. Of course Archant Towers are heavily involved supporting our local county shows but we are of course at them as well selling lots of newspapers. This year we also had... (More)
Posted on Jul 11th, 2011
May 9, 2011
Timyoungman posted a new topic.
5

Social Media and its key role in moden news delivery

tim youngman the market(ing) gardener ― There were two worldwide major media events since my last column that you cannot have failed to have seen. The first was the royal wedding and the second, the death of Osama Bin Laden. Both were fascinating stories for very different reasons and both... (More)
Posted on May 9th, 2011
Apr 7, 2011
Timyoungman posted a new topic.
12

2D barcodes - more than just a funny blob

tim youngman the market(ing) gardener ― Some of you may have noticed strange small squares made up of black and white shapes appearing on adverts and posters and even shop windows. This is not some new form of graffiti but in fact they are 2D barcodes. If you have not noticed them before... (More)
Posted on Apr 7th, 2011
Mar 16, 2011
Timyoungman posted a new topic.
15

Boom or Bust - Dotcom Valuations Soaring Again

tim youngman the market(ing) gardener ― For my sins I have been working in and around the web since before the days of boo.com and Lastminute started. I once worked for an Internet Service Provider, long since swallowed up and re-branded, and got excited about valuations of the business... (More)
Posted on Mar 16th, 2011
Feb 15, 2011
Timyoungman posted a new topic.
8

Should brands provoke emotion and why desire is the strongest

tim youngman the market(ing) gardener ― One of my lecturers at university, way way back, was one of the team responsible for the infamous Club 18-30’s marketing campaigns. He spent many hours drilling into his students that true brands must evoke some form of emotion in people. If there... (More)
Posted on Feb 15th, 2011
Jan 18, 2011
Timyoungman posted a new topic.
4

Happy New Year - Advertising Predictions for 2011

tim youngman the market(ing) gardener ― This New Year, branded “the year of austerity”, will no doubt be hard for many but will also come with highlights for others. You might think that the world of advertising will be hit from reducing budgets and a general belt tightening. However... (More)
Posted on Jan 18th, 2011
Dec 6, 2010
Timyoungman posted a new topic.
5

To review or not to review that is the question

tim youngman the market(ing) gardener ― There are many ways to tell when an issue or topic has gone mainstream. You could look at press clippings or even Google it and see the number pages. If it’s very current you could even just see how many people are discussing it on Twitter. However... (More)
Posted on Dec 6th, 2010
Oct 26, 2010
Timyoungman posted a new topic.
5

Gap and its logo 360 turnaround

tim youngman the market(ing) gardener ― This month saw one of the more embarrassing about turns in the last year and I am not talking about RooneyGate. No this comes from that well know purveyor of clothing Gap. Gap actually started in 1969 in San Francisco and since then has grown to its... (More)
Posted on Oct 26th, 2010
Oct 1, 2010
Timyoungman posted a new topic.
7

Tablet Wars - iPad vs the Playbook

tim youngman the market(ing) gardener ― The problem with brand new shiny toys is that after a short while they are not so new and not so shiny. This is pre-built into all of us when as children we realise that our new toys from birthday or Christmas within a couple of weeks are not so new... (More)
Posted on Oct 1st, 2010
Sep 3, 2010
Timyoungman posted a new topic.
10

Social Media and the art of public speaking

tim youngman the market(ing) gardener ― It’s a long time since I have delivered a presentation to local businesses here in Norfolk but I recently was asked if I would present at its upcoming Digital Simple conference on September 16th (www.digitalsimple.co.uk). The invite left me... (More)
Posted on Sep 3rd, 2010
Aug 4, 2010
Timyoungman posted a new topic.
9

ITV 2010 First Half Profits and Move to Online

tim youngman the market(ing) gardener ― August is usually a quiet time in Britain’s favourite pastime, TV land, before the adventures start all over again. No sooner as we realise that the nights are drawing in, so we will see the long run in to Christmas start with the return of the X... (More)
Posted on Aug 4th, 2010
Jul 7, 2010
Timyoungman posted a new topic.
7

Digital Tourists

tim youngman the market(ing) gardener ― We may have limped out of the World Cup, but like most of the £100k a week so called players, many of us will now be looking forward to our holidays. We are lucky in this part of the UK to be so close to some fantastic places to stay, visit and... (More)
Posted on Jul 7th, 2010
Jun 4, 2010
Timyoungman posted a new topic.
8

Facebook Privacy

tim youngman the market(ing) gardener ― I have been writing columns in newspapers for over 10 years and in that time two things have not changed. Firstly my hair has not grown back and secondly people are still surprised when scandals appear. In the last month we have seen both Lord... (More)
Posted on Jun 4th, 2010
Timyoungman posted a new topic.
17

world cup fever

tim youngman the market(ing) gardener ― You would think that despite the freezing May weather we could all look forward to a quiet summer punctuated by wet barbeques and Wimbledon disappointed. However you would be wrong.No, a very busy summer is just round the corner, or June 11th to be... (More)
Posted on Jun 4th, 2010
Sep 25, 2009
Timyoungman posted a new topic.
8

Product Placement

tim youngman the market(ing) gardener ― A few months ago I wrote in my column in the Eastern Daily Press newspaper about the digital Britain report from the then culture secretary Andy Burnham. He has since been replaced and a lot of his initiatives are slowly being undone by his successor... (More)
Posted on Sep 25th, 2009
Aug 28, 2009
Timyoungman posted a new topic.
9

RIP The Londonpaper

tim youngman the market(ing) gardener ― For anyone who does not live in London, the announced closure of the News International afternoon freesheet thelondonpaper will not mean much. However for anyone living in London, or who goes to London regularly, the closure will see the end of a... (More)
Posted on Aug 28th, 2009
Aug 18, 2009
Timyoungman posted a new topic.
13

Downing Street and Twitter

tim youngman the market(ing) gardener ― Twitter is still managing to achieve more column inches in press coverage than you would expect and many commentators are now praying for the next big thing to finally come along. Just most press agencies go straight to Facebook to lift any photos... (More)
Posted on Aug 18th, 2009
Aug 6, 2009
Timyoungman posted a new topic.
8

what we think of morgan stanley

tim youngman the market(ing) gardener ― You may or may not have seen the swathes of media coverage regarding some 15 year old's view of the world written when he did some summer work at Morgan Stanley. If you have not then you can see the full report here:http://www.guardian.co.uk/business... (More)
Posted on Aug 6th, 2009
Jul 30, 2009
Timyoungman posted a new topic.
22

Brew Dog Tokyo beer

tim youngman the market(ing) gardener ― The biggest marketing event of last week so the announcement of the launch of the "UK's Strongest beer" from Scottish independent brewery Bew Dog. It has relaunched its Tokyo beer at a new high of 18.2% ABV. They saw it celebrates success but the... (More)
Posted on Jul 30th, 2009
Jul 23, 2009
Timyoungman posted a new topic.
10

Politics and the art of direct mail

tim youngman the market(ing) gardener ― Today i shall be taking my constitutional right and voting in the Norwich North by-election. Although i know i could have already done this through the power of the postal vote, i actually enjoy the ceremony of going to a polling station standing in... (More)
Posted on Jul 23rd, 2009
Jul 17, 2009
Timyoungman posted a new topic.
9

Extending the o2 brand

tim youngman the market(ing) gardener ― So far, and with a little help from Michael Jackson, the mobile operator O2 has done well with its branding exercises. Lets face it, the spend of many millions to brand the millennium stadium to the O2 was seen by many, apart from the sponsorship... (More)
Posted on Jul 17th, 2009
Jul 8, 2009
Timyoungman posted a new topic.
10

loose your job with twitter

tim youngman the market(ing) gardener ― As we have already seen in the press this week, posting things online can get you in trouble. So in the week the world has seen the incoming head of MI5 in his Speedo's courtesy of his wife posting pictures all over Facebook we also have the problem... (More)
Posted on Jul 8th, 2009
Jul 9, 2009
Timyoungman posted a new topic.
8

Take an offline holiday

tim youngman the market(ing) gardener ― Today i have had one of the most interesting days i have had for a long time at a mobile working party meeting in London. I came away buzzing with lots of thoughts and theories that unfortunately stopped me from catching some sleep on the train on... (More)
Posted on Jul 9th, 2009
Jul 6, 2009
Timyoungman posted a new topic.
9

Wimbledon and the art of sponsorship

tim youngman the market(ing) gardener ― Yesterday i, like many millions across the world, sat watching the mens finals at Wimbledon. The game itself was far better than most imagined although at the end i noticed the weirdest thing.Those with sharp eyes may also have noticed this, but... (More)
Posted on Jul 6th, 2009

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