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Mindmulch Sales & Marketing Blog ― by Don F Perkins …or at least that’s the perception out there. Here come the sales people! Run for your lives! When I first started in sales, I knew it would be difficult, but it didn’t take long before I began to realize what a...
Tags: B2B Sales, Business Strategy, Pirates, Sales People, Scoundrels
Don F Perkins ― 3 weeks 3 days ago
Mindmulch Sales & Marketing Blog ― Hey. I don’t like it any more than you do. Sometimes, I wish I could just excel at everything. Well, if wishes were horses, dreamers would ride. Time management is your friend. What’s My Job Anyway? I talk to business people all day...
Tags: B2B Sales, Behavioral Change, Time Management
Don F Perkins ― 4 weeks 3 days ago
Mindmulch Sales & Marketing Blog ― The problem with salespeople is that they are always trying to sell you something. Not On Your Life I was reading from Robert Terson’s new book yesterday “Selling Fearlessly”. There’s a section where Bob’s talking...
Tags: B2B Sales, Problem With Salespeople
Don F Perkins ― 5 weeks ago
Mindmulch Sales & Marketing Blog ― It appears to be the consensus of contemporary selling that one cannot generate interest on pitching product features alone. As my VP might say, “when a house is full of mice any mousetrap will do.” How, then, are we to strike a ...
Tags: B2B Sales, Sales Productivity, Sales Prospecting
Don F Perkins ― 6 weeks 3 days ago
Mindmulch Sales & Marketing Blog ― When your job is to help decision-makers make good decisions, it’s easy to get caught up in the “best practices” Are you using interest-creating statements? Are you speaking with confidence? Are you focusing on their business ...
Tags: B2B Sales, Unlearning, Happy Customers
Don F Perkins ― 12 weeks ago
Unconventional Business Wisdom for the refined... ― There was a time when customized products and personalized services were catered exclusively for the discerning and well heeled. In a world full of luxury dumbed down and mainstream, there has been an up-shift by certain manufacturers trying to...
Tags: 1, B2B Sales, Branding, Business, Catering To Picly Clients, Customer Service
James D. Roumeliotis ― 14 weeks ago
Unconventional Business Wisdom for the refined... ― (Sales) Management by Tactics (MBT) is an unconventional process of increasing sales activities and revenues -- unlike the traditional Management by Objective (MBO). The presentation describes the sales management supervisory technique and its...
Tags: B2B Sales, Business, Business Development, Sales Performance, B2b Sales, Sales Management
Mindmulch Sales & Marketing Blog ― It always bothers me when people talk about doing anything “on a budget.” What they really mean most of the time is doing something “without a plan.” If we had planned for it, we would have a real marketing budget to spend ...
Tags: B2B Sales, Content Marketing, Marketing Budget
Don F Perkins ― 17 weeks ago
Mindmulch Sales & Marketing Blog ― What comes to mind when someone asks you for your most important sales advice? I’m not talking about lengthy diatribes or wordy plans and strategies. No. If I were to say to you: “Don’t overthink it. Give me your most powerful ...
Tags: B2B Sales, Lessons From The Field, Sales Advice, Sales Instincts
Don F Perkins ― 18 weeks ago
Mindmulch Sales & Marketing Blog ― My wife is one of the best sources of sales horror stories. I don’t know what it is, but whenever she goes to make a purchase, she always seems to attract the most obtuse sales persons. Here’s another tale that demonstrates just how to drive...
Tags: B2B Sales, Listening, Value Creation
Don F Perkins ― 20 weeks ago
Mindmulch Sales & Marketing Blog ― Sales objections are a huge issue. In fact, so many of my prospects immediately object to requests for a meeting that I’ve decided to analyze why and what to do about it. Learned Behavior And False Reads When we first meet with our customers, they...
Tags: B2B Sales, Behavioral Change, Sales Productivity, Unlearning, Sales Objections
Don F Perkins ― 21 weeks ago
Mindmulch Sales & Marketing Blog ― Before you go prude on me, remember that this is a sales and content marketing blog. Would I really blog about humans having sex? I make no apology for the tagline. It got you here didn’t it, you prevert. Stay with me here, because this is a ...
Tags: Content Marketing, B2B Sales, Love
Don F Perkins ― 22 weeks ago
You got a blog? Or you are just interested in being a brand on the Internet? Where exactly ...
I have no doubt that creating and using an eBook for marketing is one of the most powerful ...
Chances are you’re eating more sugar than you think, especially if you’re ...