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The Bluewater Blog ― Situations, mistakes and issues occur-- and nobody is perfect. It’s how you deal with the situation that differentiates you. Reacting, over-communicating, and trying to make it right by taking a step above and beyond are all things that lead to...
Tags: Customer Service, Franchise & Small Business Management, Franchise Tips, Small Business, Bluewater Blog, Christine Kropp
Bluewater ― 11 Apr, 12
The Bluewater Blog ― Things have been crazy (in a good way!) for Bluewater as we wrap up 2011, and it's all for the best--which is of course, yet to come in 2012. ∙ Thanks to our wonderful team, partners, and clients, we've had a fantastic year-----and all of ...
Tags: Bluewater Client, Uncategorized, Bluewater, Bluewater Blog, Bluewater News, Bluewater Staff
Bluewater ― 10 Apr, 12
Bluewater ― 27 Dec, 11
The Bluewater Blog ― Have you hit a point that feels like you haven’t seen a traffic spike--much less a new customer-- in forever? Here are 4 ways to shake up your marketing routine and get some action! Continue reading →
Tags: Franchise Marketing, List Services, Marketing Planning, Bluewater Blog, Competitive Marketing, Direct Mail
Bluewater ― 18 Oct, 11
The Bluewater Blog ― What do you do when you get back from an inspiring event or conference? When your brain is near explosion with all the motivation and great ideas you have, it can get overwhelming. Here are some tips! Continue reading →
Tags: Bluewater Client, Franchise Tips, Marketing Planning, Small Business, Bluewater, Bluewater Blog
Bluewater ― 4 Oct, 11
The Bluewater Blog ― What NOT to say to your customers, and some better alternatives to get into the habit of using. Continue reading →
Tags: Customer Service, Sales, Small Business, Bluewater, Bluewater Blog, Inside Sales
Bluewater ― 9 Aug, 11
The Bluewater Blog ― At some point or another, maybe even right this second as you read, you’ve been in a slump. Here's a few tips to pull up your bootstraps and get back on track! Continue reading →
Tags: Franchise Tips, Sales, Small Business, Bluewater, Bluewater Blog, Business Solutions
Bluewater ― 2 Aug, 11
The Bluewater Blog ― Most small business owners and franchisees are working with a pretty tight budget, or what can feel like no budget at all. We’ve pulled together a quick list of some of the most cost-effective marketing tactics that are easily available to busy,...
Tags: Uncategorized, Bluewater Blog, Direct Mail, Direct Marketing, Franchise Marketing, Postcard Mailer
Bluewater ― 19 Jul, 11
The Bluewater Blog ― Regardless of how you feel about Facebook, or that "Tweeter" thing, if you’re a franchisee or small business owner, you should be taking advantage of social media for your business. Here’s how to get started: Continue reading →
Tags: Franchise Marketing, Marketing Planning, Social Media, Bluewater Blog, Marketing Best Practices, Small Business Marketing
Bluewater ― 29 Jun, 11
The Bluewater Blog ― Perform a simple self-check to see if your paying your brand dues. An easy way to do this is to simply visit your corporate website and take notes. Pay attention to what the corporate site states in the following areas, and ask yourself ...
Tags: Franchise Marketing, Marketing Planning, Marketing Services, Bluewater, Bluewater Blog, Small Business Marketing
Bluewater ― 15 Jun, 11
The Bluewater Blog ― We’ve covered this ground before, but for those of you who still aren’t sure about direct marketing’s place in your business plan—this post is for you. Continue reading →
Tags: Direct Marketing FAQ, Direct Marketing Industry, Franchise Marketing, Bluewater, Bluewater Blog, Direct Mail
Bluewater ― 24 May, 11
The Bluewater Blog ― If you're a franchise location owner and don't know where to start with using social media, here are some quick tips! ∙ Continue reading →
Tags: Franchise Marketing, Marketing Planning, Social Media, Bluewater, Bluewater Blog, Bluewater Staff
Bluewater ― 18 May, 11
I was way too excited about being a mother- for the first time. I was told many beautiful ...
Most people have experienced some level of acute pain in the lower back, shoulders, or ...
Last Thursday we had dinner at the Pancake Parlour, Andy & I. ∙ He ordered the ...