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Brand Strategy

How to Tumblr into a Yahoo! Experience According to Kabbalah

How to Tumblr into a Yahoo! Experience According to Kabbalah

Community of Readers ― Photo Credit: Mashable.com By Yonatan Gordon Before Yahoo! decided to buy Tumblr, we wrote about the Tumblr blogging platform in “Is Tumblr the New Facebook? Also Clark Kent or Superman?”. But now that… Read More →

Tags: Brand Strategy, Jewish, Judaism, Kabbalah, Tumblr, Yahoo

Yonatan Gordon ― 2 days ago

The Kabbalah of New Coke

The Kabbalah of New Coke

Community of Readers ― By Yonatan Gordon Still close to 30 years since, the story surrounding the fizzled 1985 introduction of “New Coke” is still making headlines. Only today, instead of a pop drink, the term is… Read More →

Tags: Brand Strategy, Jewish, Judaism, Kabbalah, Microsoft

Yonatan Gordon ― 1 week 1 day ago

Marketing Your Vision Statement

Marketing Your Vision Statement

Community of Readers ― By Yonatan Gordon This article is about brands and marketing, but not in the typical sense. While we want each and every one of you to be successful in what you do, a… Read More →

Tags: Marketing Strategy, Brand Strategy, Branding, Jewish, Judaism, Kabbalah

Yonatan Gordon ― 3 weeks ago

Does Foursquare Remind You of a Sukkah or Matzah?

Does Foursquare Remind You of a Sukkah or Matzah?

Community of Readers ― Photo Credit: TinkerLab.com By Yonatan Gordon When we wrote “Foursquare: How to Repair a Fallen World,” the mayorships, badges and other gamification elements were still cool. But that apparently has now since changed.… Read ...

Tags: Brand Strategy, Dennis Crowley, Foursquare, Jewish, Judaism, Kabbalah

Yonatan Gordon ― 9 weeks 1 day ago

The Question Behind the Quora Brand Concept

The Question Behind the Quora Brand Concept

Community of Readers ― By Yonatan Gordon Recently we had the opportunity to discuss the concepts behind the Apple and Squidoo brands. Now we’d like to shift our sights to questions and answers. Aside from the… Read More →

Tags: Uncategorized, Brand Identity, Brand Strategy, Jewish, Judaism, Kabbalah

Yonatan Gordon ― 10 weeks 1 day ago

The Ink Behind the Squidoo Brand and Marketing Strategy

The Ink Behind the Squidoo Brand and Marketing Strategy

Community of Readers ― By Yonatan Gordon Today we’re going to take a look at the branding behind Squidoo.com. For those interested in another brand strategy article, we encourage you to also read “Should Apple Have… Read More →

Tags: Uncategorized, Brand Strategy, Jewish, Judaism, Kabbalah, Logo Design

Yonatan Gordon ― 12 weeks ago

Định vị hình ảnh – bước chuyển marketing

Định vị hình ảnh – bước chuyển marketing

BRANDWire ― Hơn ba mươi năm trước, hai tác giả Al Ries và Jack Trout đã cho ra đời cuốn sách marketing kinh điển “Định vị, cuộc...

Tags: Brand Strategy, Định Vị Hình Ảnh

Phuong ― 14 weeks ago

American Airlines. What you can learn from a failing attempt to “rebrand.”

American Airlines. What you can learn from a failing attempt to “rebrand.”

Brand Marketing in the Urban Jungle ― A few weeks ago American Airlines launched its new brand identity. The move was the first of its kind for the Dallas/Forth Worth, Texas airline giant in over 40 years.

Tags: Design, Identity, Uncategorized, AA, American Airlines, Brand Strategy

Urban Jungle ― 14 weeks ago

The Microsoft Rebrand. What Could Have Been.

Brand Marketing in the Urban Jungle ― One of the most exciting things I’ve followed in the wake of Microsoft's 2012 rebranding debacle is the work of a student named Andrew Kim. Kim's re-imagining of the identity as a complete and interconnected rebranding effort is stellar. In fact, ...

Tags: Design, Rebranding, Andrew Kim, Apple, Brand Strategy, Branding

Urban Jungle ― 16 weeks ago

What’s Your Small-Business Brand Strategy?

Entrepreneur & Self-Employed Business Journal ― If you have a brand, you need a brand strategy. Here are some guidelines for crafting one — and making the most effective use of your brand.

Tags: Branding, Business, Featured, Brand Strategy, Effective Brand Promotion, Employing Brand Strategy

Traci Hayner Vanover ― 16 weeks ago

Chiến lược Thương hiệu: Quy tắc định hướng

BRANDWire ― Giờ đây, hơn bao giờ hết, những người làm thương hiệu đang phải chịu áp lực rất lớn để chứng tỏ kết quả cho thương hiệu. Họ phải nỗ lực rất nhiều để có được thành quả đúng thời điểm. Thực tế, họ không làm được điều đó đúng thời điểm và sẽ không ...

Tags: Brand Strategy, Chiến Lược Thương Hiệu, Quy Tắc Định Hướng

Phuong ― 17 weeks ago

How to Rebrand. Ten Questions You Must Ask Before You Start.

Brand Marketing in the Urban Jungle ― Thinking about rebranding your company? ∙ Here are ten essential questions you must have the answers to before you begin. Continue reading »

Tags: How To's, Rebranding, Brand Strategy, Top Ten

Urban Jungle ― 19 weeks ago

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