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Brand Content

Adidas: quick ain’t fair challenge in Washington DC this Saturday

Adidas: quick ain’t fair challenge in Washington DC this Saturday

Hit Bag by the Boulevardiers ― John Wall, Damian Lillard, Jrue Holiday and A$AP Rocky gave us a lesson with “Quick Ain’t Fair,” the new TV ad for the Crazyquick basketball shoe. Tjos afternoon in Washington D.C., fans could win the Wall edition Crazyquick and...

Tags: Brand Content, Fashion Projects, Festivals, News Bag, Real Life, #quickaintfair

The Boulevardiers ― 1 week 1 day ago

H&M in Miami with fixie scene

H&M in Miami with fixie scene

Hit Bag by the Boulevardiers ― Brands like H&M keep their exploration of subcultures. This time, in Miami, we hang out with the fixie addicts. Ride on. This is the natural follow up of H&M collaboration with Brick Lane Bikes.

Tags: Brand Content, News Bag, Bike, Brick Lane Bikes, Fixie, Fixie Community

The Boulevardiers ― 1 week 2 days ago

H&M’s rock festival collection: now available, are you ready to rock?

H&M’s rock festival collection: now available, are you ready to rock?

Hit Bag by the Boulevardiers ― The highly expected H&M’s rock festival collection is now available in selected stores and online now. With H&M Loves Music, the brand has now an inspirational and global social programme. The collection is interesting: rain poncho,...

Tags: Brand Content, Music, News Bag, Fashion, Festival Style, H&amp

The Boulevardiers ― 1 week 5 days ago

Free People: “Roshambo: Rock”

Free People: “Roshambo: Rock”

Hit Bag by the Boulevardiers ― Free People keeps inspiring the 20-something women with a new short film: “In Roshambo: Rock, we go back in time to uncover a piece in Sheila and Chris’s relationship history before they were reunited so serendipitously on a street in ...

Tags: Bags Of Trends, Brand Content, News Bag, Britt Maren, Brody Baker, Carl Walters

The Boulevardiers ― 2 weeks ago

Grey Goose Iconoclasts of Taste: learning how to enjoy our senses

Grey Goose Iconoclasts of Taste: learning how to enjoy our senses

Hit Bag by the Boulevardiers ― Grey Goose, the Bacardi-owned brand of vodka, which is produced in France (cocorico!) has just revealed a new programme called “Iconoclasts of Taste”. The idea is that three visions that seek to change the way we experience taste are...

Tags: Brand Content, News Bag, Carrie Scott, Giles Deacon, Grey Goose, Iconoclast

The Boulevardiers ― 2 weeks 2 days ago

Shanghai Affairs…Hugo Boss is getting ready for its Fashion Show

Shanghai Affairs…Hugo Boss is getting ready for its Fashion Show

Hit Bag by the Boulevardiers ― As catwalks are competing intensely to generate a maximum attention from observers and consumers worldwide, innovative stories are on the rise. Hugo Boss got it and revealed their “Shanghai Affairs”, a 2-episode film starring Lin ...

Tags: Brand Content, News Bag, Fashion Show, Hugo Boss, Jon Kortajarena, Lin Chiling

The Boulevardiers ― 2 weeks 3 days ago

WHEELS, GLORIOUS WHEELS by Louis Vuitton. Let’s roll and rock.

WHEELS, GLORIOUS WHEELS by Louis Vuitton. Let’s roll and rock.

Hit Bag by the Boulevardiers ― Dance performance in the middle of an airport: a sort of everlasting fantasy. Airports are paradoxical places: they are the gates to our dreams; and in the meantime, they’re the most scarring places, because of security, terrorism etc. In ...

Tags: Brand Content, News Bag, 4-wheel Zephyr, Airport, Brand Content, Dance

The Boulevardiers ― 3 weeks 3 days ago

Let the sunshine in with Bensimon and the sublime voice of Teejay

Let the sunshine in with Bensimon and the sublime voice of Teejay

Hit Bag by the Boulevardiers ― Bensimon brings some fresh ideas today with the launch of their new music video, “Let the sunshine in”, starring a girl-next-door with pop-colors way of life. We especially love “Teejay” voice, unknown (but soon to become...

Tags: Brand Content, News Bag, Bensimon, Bruno Morisetti, Let The Sunshine In, Teejay

The Boulevardiers ― 5 weeks 4 days ago

Liu Wen for H&M Spring 2013: the new icons

Liu Wen for H&M Spring 2013: the new icons

Hit Bag by the Boulevardiers ― In London, we’ve been attracted by the new H&M campaign, starring among other new “icons” a model called “Liu Wen”. This campaign is both “normal” (in a positive way) and intriguing. Well done Alasdair...

Tags: Brand Content, Hit Girls, News Bag, Alasdair Mclellan, Behind The Scene, Claire Richardson

The Boulevardiers ― 6 weeks ago

When fashion bloggers imagine a pursuit by night at Galeries Lafayette for Fashion Sport

When fashion bloggers imagine a pursuit by night at Galeries Lafayette for Fashion Sport

Hit Bag by the Boulevardiers ― We already knew that Caroline Daily had amazing ideas. Very early, she knew that she had to invent and create original art directions, for her blog but more importantly for her stylist work. Her new gigantic idea is a real breakthrough: casting ...

Tags: Behind The Scene, Brand Content, Creators, News Bag, Caroline Daily, Etienne Bardelli Akroe

The Boulevardiers ― 6 weeks 2 days ago

Nike Home Turf Pack: AlunaGeorge, WU YUE and Jacopo Ceccarelli reinventing Nike Air Max for its birthday

Nike Home Turf Pack: AlunaGeorge, WU YUE and Jacopo Ceccarelli reinventing Nike Air Max for its birthday

Hit Bag by the Boulevardiers ― This is massive. As Nike Air Max is turning 25, Nike introduces a series of stories of reinvention from London, Paris and Milan. The creative idea is very interesting: AlunaGeorge, WU YUE and Jacopo Ceccarelli took some cues from each ...

Tags: Brand Content, Creators, News Bag, Air Max, Air Max 25 Years Old, AlunaGeorge

The Boulevardiers ― 6 weeks 4 days ago

Natalia Khutkubia, Portia Freeman, Frida Munting, Tali Lennox for Westfield fashion trends

Natalia Khutkubia, Portia Freeman, Frida Munting, Tali Lennox for Westfield fashion trends

Hit Bag by the Boulevardiers ― Westfield decided to develop a very interesting experience for its customers, providing full interactive videos around 4 Spring/Summer 2013 trends. All the outfits can directly be bought within the videos. The casting is crazy: Natalia Khutkubia ...

Tags: Brand Content, News Bag, Brights, Florals, Frida Munting, Interactive Shopping

The Boulevardiers ― 6 weeks 6 days ago

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