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Lifestage

Marketing to Women: More Women Driving! Business!

The Lipstick Economy ― It's another first for women! More women than men now have driver's licenses, and that one fact translates into safer roads, less pollution and economic considerations for us all.

Tags: Consumer Experience, Lifestage, Marketing Research, Uncategorized

Jdunham ― 23 weeks ago

Marketing to Women: Occupying Halloween

The Lipstick Economy ― "I call it Occupying Halloween," consumer anthropologist Robbie Blinkoff tells Horovitz in a recent USA Today article. "My gut tells me that it's bigger than Halloween, and is actually part of our culture. We need to creatively express ourselves ...

Tags: Holiday Shopping, Lifestage, Purchasing Behavior, Purchasing Power, Trends, Uncategorized

Jdunham ― 29 weeks ago

Marketing to Women on Smartphones: That’s 50.9% of us!

The Lipstick Economy ― Smartphones have crossed the tipping point. According to Nielsen, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011. And of course women over index the national stat - 50.9 percent of female...

Tags: Advocacy, African American Moms, Consumer Experience, General Media Usage, Lifestage, Marketing Research

Jdunham ― 10 May, 12

Marketing to Moms: 12 Outrageous Facts I Learned at M2Moms

The Lipstick Economy ― The 7th Annual M2Moms Conference just wrapped up in Chicago, and I am sitting here trying to digest all the breaking news from the conference. So while it is top of mind, I thought I would share some of the mental SWAG from the week. 1. ...

Tags: Boomer Generation, Brand Trust/Loyalty, Consumer Experience, Lifestage, Marketing Research, Millennial Moms

Jdunham ― 24 Oct, 11

Marketing to Women: A Gadget for Each Generation

The Lipstick Economy ― Just read an interesting study from media research firm Affinity that suggests that each generation has its favorite gadget. Their findings suggest that e-readers are for baby boomers, PC tablets for Gen Xers and smartphones for millennials. Baby...

Tags: Computers, IPads, Lifestage, Millennial Moms, Segments, Smartphones

Jdunham ― 29 Jul, 11

Marketing to iPhone Moms: The “Digitally Active” Moms

The Lipstick Economy ― Marketing to iPhone Moms: The "Digitally Active"

Tags: Family Lifestyle, Lifestage, Online Moms, Smartphone Shopping, Smartphones, Social Media

Jdunham ― 14 Jul, 11

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