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Marketing Planning

Do not work for facebook; make it work for you!

Taoufik Haraketi ― I am sorry but I am going to use a less formal style writing this post ; the truth is during the past several months, I have witnessed a very strange and bizarre practice in TV commercials of some of the world’s top brands that made me question ...

Tags: Online Conversion, Social Media, Facebook, Marketing Planning

Taoufik Haraketi ― 33 weeks ago

Pricing: What you can learn from Ritz Carlton

Taoufik Haraketi ― Where your competitors may compete in a race to the bottom by lowering their prices, a great customer service organization can actually charge a premium for their goods or services. People are willing to pay more for the quality and the level of...

Tags: Rooms Revenue Management, Marketing Planning

Taoufik Haraketi ― 33 weeks ago

Best practices in pricing and price optimization

Taoufik Haraketi ― An examination of industry pricing during our last two economic downturns indicates we as an industry still have lessons to learn. ∙ A look at U.S. average-daily-rate and demand declines (as summarized in Figure 1 below) shows that during ...

Tags: Rooms Revenue Management, Distribution Channels Management, Marketing Planning

Taoufik Haraketi ― 33 weeks ago

Managing Room Rates across Different Online Channels

Taoufik Haraketi ― The number of online distribution channels has drastically increased over the past few years; expedia.com, hotels.com, Venere.com…Each channel has different revenue characteristics, costs, flexibility and level of control. Thus, managing the ...

Tags: Rooms Revenue Management, Distribution Channels Management, Marketing Planning

Taoufik Haraketi ― 33 weeks ago

Business and Leisure Travel Growth Continues - September GDS Results

Taoufik Haraketi ― According to the latest Pegasus View report, GDS results around the globe for leisure and corporate travel are encouraging. In fact, despite the the growing headwinds of economic uncertainty, travel growth continues its strong march forward ...

Tags: Global GDS Results, Monthly Travel Statestics, Marketing Planning, Pegasus Reports

Taoufik Haraketi ― 33 weeks ago

Social Media Ambush: When Hotel Guests go on the Attack

Taoufik Haraketi ―
By Daniel Edward Craig
Despite the best efforts of staff, critics can be relentless and unforgiving. And the attacks are taking place on property, from mobile devices in hotel lobbies, at restaurant tables, from rooms and in the ...

Tags: Customer Service, Social Media, Complaints Management, Marketing Planning

Taoufik Haraketi ― 33 weeks ago

New Booking Site Helps Hotels Increase Online Bookings By Targeting Travelers with Reservations

Taoufik Haraketi ― Montreal, Canada – September 7, 2011– Until now, the online booking channel has relied on a listing model which assumes that travelers book hotel stays based on one factor above all else: price. The distribution side of the hotel industry is...

Tags: Room Reservations Management, Rooms Revenue Management, Marketing Planning

Taoufik Haraketi ― 33 weeks ago

Travel recovery slows, but hotel rates hold

Taoufik Haraketi ― Despite the financial market tension that began mounting in July, the business and leisure travel recovery has persevered. July global corporate bookings grew by +5.8% over prior year. Even more sensitive leisure bookings increased by +3.1%,...

Tags: Benchmarking, Marketing Planning, Pegasus Reports

Taoufik Haraketi ― 33 weeks ago

Complaints Management in the Hotel Industry

Complaints Management in the Hotel Industry

Taoufik Haraketi ― I don't want to state the obvious but the economic downturn of 2008 and the renewed fears from a double dip recession that have been highlighted lately leave hospitality managers with no choice but to focus on ways to attract and win customers in...

Tags: Customer Service, Complaints Management, Marketing Planning

Taoufik Haraketi ― 33 weeks ago

Top Three Killer Brand Lessons from “The Hunger Games”

The Bluewater Blog ― I ended up loving “The Hunger Games” and as an added bonus it was packed with marketing (and life) lessons! Top 3 Killer Brand Lessons from “The Hunger Games” Continue reading →

Tags: Brand Marketing, Marketing Planning, Marketing Best Practices, Marketing Inspiration, Marketing Tips

Bluewater ― 8 May, 12

Missing Out on Mobile

The Bluewater Blog ― Think of all the consumers, who, like me, have a constant need to keep their mobile device with them. If you're not using mobile in your marketing mix--how much are you missing out on? Continue reading →

Tags: Brand Marketing, Franchise Marketing, Marketing Planning, Mobile Marketing, Competitive Marketing, E-mail Marketing

Bluewater ― 17 Apr, 12

Go Guerrilla. Go Crazy. Go Different.

The Bluewater Blog ― A call to action like “Contact Us” or “Free Gift with Purchase” just doesn’t do the job. We’ve been desensitized. That’s why when crazy stunts are pulled, especially by big brands, we’re all eyes and ears. Continue reading →

Tags: Brand Marketing, Marketing Planning, Video Marketing, Guerrilla Marketing, Marketing Best Practices, Marketing Tips

Bluewater ― 13 Apr, 12

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