The 2013 State of the American Mom report is out – and interestingly, they actually looked at opinions of both Moms and Dads. Here are some of the results important for marketing to moms – and dads: Men shop around too. An equal ...―
I love Twitter. I have always loved the way it seems like running headlines from the lives of people around the world. Very business-like one minute and intimate or goofy the next. Usually not the preferred social media for older folks. But ...―
News from the National Retail Federation's 2012 holiday consumer spending survey shows that 81.1% of shoppers will purchase at least one gift card this season. The average spend on gift cards this season will be $156.86, the highest in the past ...―
Some 900 million people worldwide use Facebook. Yet, according to a new Associated Press/CNBC poll, half of Americans think Facebook is a fad. And as a corollary to the IPO, half also say the social network's expected asking price is too high....―
Can you hear them tapping away on their smartphones, laptops and tablets? American moms are on social media all the time with three out of four moms visiting Facebook during March 2012, according to Nielsen. And those moms are very "likeable" -...―
Here is a great infographic from EducationalLeadership.com that illustrates the huge shifts going in women's roles in society. It seems that activism is not the primary force fueling these changes, but rather it is actual organic change.―
There is certainly a lot of buzz about Pinterest. Of course, it's popular, driving more visits than many hot social media sites. It's a women's social medium - 70% women , most under the age of 45. It's fun, it commands users' attention, but ...―
Women are the social media experts and they have deemed Pinterest the new ruling site. I confess, it's pretty addictive. It's a social bulletin board where people can easily post visuals they'd like to save and share. It's great because you can...―
One-third of children are overweight. It's a frightening statistic. Childhood obesity has become parents’ number one health concern – ahead of smoking and drug abuse. It's disturbing because a combination of processed foods, advertising and a ...―
There is not a lot of healthcare specific research about women and their healthcare opinions. That's unfortunate since 80-90% of all healthcare decisions are made or influenced by women. Also some 2/3 of women feel that they are misunderstood by...―
The 7th Annual M2Moms Conference just wrapped up in Chicago, and I am sitting here trying to digest all the breaking news from the conference. So while it is top of mind, I thought I would share some of the mental SWAG from the week. 1. ...―
Currently around a half of organizations ranging in size from SMEs to large multinationals ...
∙ One of the few things I consider when buying a frock is the print. Growing up, I ...
My first thought when I saw the topic for this weeks Photo Challenge: Curves was the ...