It’s the travel season. I recently booked rooms in far-flung places where I had to rely on online reviews to steer my decisions. I looked for high ratings, seemingly honest guest reviews and photos that travelers had taken. Do consumers ...―
It is becoming hard to say travel without talking about mobile devices today. By 2014, smartphones and tablets are on track to capture nearly one in five travel dollars. And those who are marketing travel to women should take note of some of the...―
Whether we buy online or research online, all retail is going to be impacted by online activity. Not ten years from now, but just a couple of years from now. How can that be, you ask, when only 5.4% of retail sales were reported as e-commerce in...―
A new report from Nielsen confirms that women still control the spending power in the US. Some people estimate that we control $5-15 trillion annually. Now, I know that saying women still dominate retail shopping is like saying that it still ...―
Considering an app to market to moms? A recent study found that 97% of moms made a purchase on their tablet in the last month and they’re spending significantly more time on their tablets than laptops. There’s a huge opportunity for...―
Can you imagine a time when brick and mortar stores are just window shopping venues for online shoppers? Some retail experts are prognosticating a time in the not-too-distant future when stores will become glorified showrooms because of the rise ...―
The idea of “lean in” is not a new one. Lean in means to press forward like leaning in to the wind so you won’t be blown over – or leaning in because you are more than interested, involved – all in. In the past few...―
Before I had children, my mom used to talk about her grand-dog. Now that my children are grown, I talk about my dogs and my grand-dog. Are we really pet parents? Apparently most of us are. Many of my Christmas cards this year had pictures of ...―
Okay, we are the Lipstick Economy, but a little girly news about nail polish won’t hurt anyone. While expanding lipstick sales have been traditionally linked with recessionary periods, nail polish is the new indicator for the 21st Century....―
Move over advertising! Content is a brand's best friend in 2013. That's really hard for a reformed advertising exec to say. But the writing is on the wall. Or on the digital horizon. In our New Year's 2013 Psychic Predictions and...―
One of the adages I have always subscribed to was the power of the words “Free” and “New”. Certainly in marketing these words are golden. Today’s brand currency is definitely rooted in the free exchange of ideas,...―
Have you seen the sales for Thanksgiving Weekend? First it was Black Friday and now it’s Thanksgiving Day with retailers like Walmart, Toys-R-Us and Target opening on Thursday evening to squeeze more sales into the weekend. But what do...―
I was way too excited about being a mother- for the first time. I was told many beautiful ...
Most people have experienced some level of acute pain in the lower back, shoulders, or ...
Last Thursday we had dinner at the Pancake Parlour, Andy & I. ∙ He ordered the ...