Follow Community Blog Topics about Purchasing Behavior ― Join the largest Bloggers Community to follow latest blog posts about Purchasing Behavior and discover the Best Bloggers or Top Blogs from around the world, and build your audience now!

Purchasing Behavior

Marketing Travel to Women: Do Travelers Trust Online Reviews?

Marketing Travel to Women: Do Travelers Trust Online Reviews?

The Lipstick Economy ― It’s the travel season. I recently booked rooms in far-flung places where I had to rely on online reviews to steer my decisions. I looked for high ratings, seemingly honest guest reviews and photos that travelers had taken. Do consumers ...

Tags: Consumer Experience, Purchasing Behavior, Social Media, Travel, Uncategorized, Word Of Mouth

Jdunham ― 2 weeks 6 days ago

Marketing Travel to Women: Get Smart About Apps

Marketing Travel to Women: Get Smart About Apps

The Lipstick Economy ― It is becoming hard to say travel without talking about mobile devices today. By 2014, smartphones and tablets are on track to capture nearly one in five travel dollars. And those who are marketing travel to women should take note of some of the...

Tags: IPads, Mobile, Online Shopping, Purchasing Behavior, Smartphone Shopping, Smartphones

Jdunham ― 3 weeks 1 day ago

Marketing to Women: In 2016 44% of Retail Sales Impacted by Web

Marketing to Women: In 2016 44% of Retail Sales Impacted by Web

The Lipstick Economy ― Whether we buy online or research online, all retail is going to be impacted by online activity. Not ten years from now, but just a couple of years from now. How can that be, you ask, when only 5.4% of retail sales were reported as e-commerce in...

Tags: Consumer Experience, IPads, Mobile Marketing, Online Moms, Online Shopping, Purchasing Behavior

Jdunham ― 4 weeks 5 days ago

Marketing to Women: Women Still Dominate Retail Shopping

Marketing to Women: Women Still Dominate Retail Shopping

The Lipstick Economy ― A new report from Nielsen confirms that women still control the spending power in the US. Some people estimate that we control $5-15 trillion annually. Now, I know that saying women still dominate retail shopping is like saying that it still ...

Tags: Branding, Gender Differences, IPads, Mobile Marketing, Online Shopping, Purchasing Behavior

Jdunham ― 5 weeks ago

Marketing to Moms: Four Things to Consider Before Developing an App

Marketing to Moms: Four Things to Consider Before Developing an App

The Lipstick Economy ― Considering an app to market to moms? A recent study found that 97% of moms made a purchase on their tablet in the last month and they’re spending significantly more time on their tablets than laptops. There’s a huge opportunity for...

Tags: Consumer Experience, General Media Usage, IPads, Mobile Marketing, Purchasing Behavior, Technology

Jdunham ― 6 weeks 3 days ago

Marketing to Women: Will Retail Stores Disappear?

Marketing to Women: Will Retail Stores Disappear?

The Lipstick Economy ― Can you imagine a time when brick and mortar stores are just window shopping venues for online shoppers? Some retail experts are prognosticating a time in the not-too-distant future when stores will become glorified showrooms because of the rise ...

Tags: Brand Trust/Loyalty, Consumer Experience, Online Shopping, Purchasing Behavior, Smartphone Shopping, Trends

Jdunham ― 8 weeks 2 days ago

Are You Marketing to Women? You Need to Lean In Too!

Are You Marketing to Women? You Need to Lean In Too!

The Lipstick Economy ― The idea of “lean in” is not a new one. Lean in means to press forward like leaning in to the wind so you won’t be blown over – or leaning in because you are more than interested, involved – all in. In the past few...

Tags: Brand Trust/Loyalty, Branding, Consumer Experience, Gender Differences, Mobile Marketing, Purchasing Behavior

Jdunham ― 8 weeks 2 days ago

Marketing to Pet Parents: The New Kids on the Block

Marketing to Pet Parents: The New Kids on the Block

The Lipstick Economy ― Before I had children, my mom used to talk about her grand-dog. Now that my children are grown, I talk about my dogs and my grand-dog. Are we really pet parents? Apparently most of us are. Many of my Christmas cards this year had pictures of ...

Tags: Family Lifestyle, Holiday Shopping, Purchasing Behavior, Purchasing Power, Uncategorized, American Pet Products Association

Jdunham ― 9 weeks 3 days ago

Marketing to Women: Nail Polish Explosion

The Lipstick Economy ― Okay, we are the Lipstick Economy, but a little girly news about nail polish won’t hurt anyone.  While expanding lipstick sales have been traditionally linked with recessionary periods, nail polish is the new indicator for the 21st Century....

Tags: Brand Trust/Loyalty, Purchasing Behavior, Purchasing Power, Recession Effects, Uncategorized, Jamie Dunham

Jdunham ― 15 weeks ago

Marketing to Women: 2013 is Year of Content

The Lipstick Economy ― Move over advertising! Content is a brand's best friend in 2013. That's really hard for a reformed advertising exec to say. But the writing is on the wall. Or on the digital horizon. In our New Year's 2013 Psychic Predictions and...

Tags: Brand Trust/Loyalty, Consumer Experience, Content Marketing, Digital Media, Purchasing Behavior, Social Media

Jdunham ― 19 weeks ago

Marketing to Women: Most Important Words in Marketing

The Lipstick Economy ― One of the adages I have always subscribed to was the power of the words “Free” and “New”.  Certainly in marketing these words are golden.  Today’s brand currency is definitely rooted in the free exchange of ideas,...

Tags: Consumer Experience, Purchasing Behavior, Trends, Advertising Copy, Behavioral Economics, Dan Ariely

Jdunham ― 22 weeks ago

Marketing to Women: Are We Tired of Black Friday?

The Lipstick Economy ― Have you seen the sales for Thanksgiving Weekend?  First it was Black Friday and now it’s Thanksgiving Day with retailers like Walmart, Toys-R-Us and Target opening on Thursday evening to squeeze more sales into the weekend.  But what do...

Tags: Consumer Experience, Holiday Shopping, Purchasing Behavior, Booz, Booz Holiday Retail Outlook, Jamie Dunham

Jdunham ― 25 weeks ago

Popular

First-Time Motherhood- A journey through the changes

by For The First Timer ∙ 13 hr ago
First-Time Motherhood- A journey through the changes

I was way too excited about being a mother- for the first time. I was told many beautiful ...

Neck Pain Treatments For A Healthy Life

by Carolina ∙ 12 hr ago
Neck Pain Treatments For A Healthy Life

Most people have experienced some level of acute pain in the lower back, shoulders, or ...

Dinner at the Pancake Parlour

by Charlie ∙ 2 days ago
Dinner at the Pancake Parlour

Last Thursday we had dinner at the Pancake Parlour, Andy & I. ∙ He ordered the ...