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Purchasing Power

India’s population – our Oomph factor?

India’s population – our Oomph factor?

Aspire India ― Source: http://www.satyavrat.com/is-india-heading-towards-civil-war/People say that our vast population is our strength. We grew from 360 million in 1951 to over 1200 million in 2011 at an average rate of over 20% every 10 years. We are estimated ...

Tags: Purchasing Power, Growth, Business, Workforce, Demography, Poverty

Archit Mehta ― 8 weeks 3 days ago

Marketing to Pet Parents: The New Kids on the Block

Marketing to Pet Parents: The New Kids on the Block

The Lipstick Economy ― Before I had children, my mom used to talk about her grand-dog. Now that my children are grown, I talk about my dogs and my grand-dog. Are we really pet parents? Apparently most of us are. Many of my Christmas cards this year had pictures of ...

Tags: Family Lifestyle, Holiday Shopping, Purchasing Behavior, Purchasing Power, Uncategorized, American Pet Products Association

Jdunham ― 10 weeks 3 days ago

Marketing to Women: One-third of All Women Are Single “Indies”

Marketing to Women: One-third of All Women Are Single “Indies”

The Lipstick Economy ― It’s a new day for women and there is even a new term for the group that are over 27, not married, not living with a partner, and without children. They are called the Indies. This group has been growing and currently include some 31 ...

Tags: Gender Differences, Purchasing Power, Smartphone Shopping, Social Media, Trends, Uncategorized

Jdunham ― 11 weeks 6 days ago

Marketing to Women: Breadwinner Wives

Marketing to Women: Breadwinner Wives

The Lipstick Economy ― One of the lingering effects of the “new normal” is the growth in breadwinner wives. From 2007 to 2011, women’s contribution to household income grew from 44% to 47%. And in some 40% of marriages, the women are the highest wage...

Tags: Family Lifestyle, Gender Differences, Marketing Research, Purchasing Power, Recession Effects, Uncategorized

Jdunham ― 12 weeks ago

Marketing to Women: Only 18% of Hospital CEO’s Are Women

The Lipstick Economy ― Let the statistics speak for themselves: Women make 80% of the healthcare decisions. Seventy-three (73%) of medical and health service managers are female. Women compose 47% of medical school graduates. Some 32% of all physicians are women....

Tags: Gender Differences, Healthcare, Marketing Healthcare To Women, Purchasing Power, Uncategorized, Women In Business

Jdunham ― 13 weeks ago

Marketing to Women: Nail Polish Explosion

The Lipstick Economy ― Okay, we are the Lipstick Economy, but a little girly news about nail polish won’t hurt anyone.  While expanding lipstick sales have been traditionally linked with recessionary periods, nail polish is the new indicator for the 21st Century....

Tags: Brand Trust/Loyalty, Purchasing Behavior, Purchasing Power, Recession Effects, Uncategorized, Jamie Dunham

Jdunham ― 16 weeks ago

Marketing to Women: The Gender Wage Gap

The Lipstick Economy ― Women on average make 77 cents for every dollar a man makes. If the gender wage gap were closed and women were paid equitably, it could have unbelievable impact to our economy.

Tags: Advocacy, Purchasing Power, Recession Effects, Trends, Uncategorized, Women In Business

Jdunham ― 24 weeks ago

Marketing to Women: Occupying Halloween

The Lipstick Economy ― "I call it Occupying Halloween," consumer anthropologist Robbie Blinkoff tells Horovitz in a recent USA Today article. "My gut tells me that it's bigger than Halloween, and is actually part of our culture. We need to creatively express ourselves ...

Tags: Holiday Shopping, Lifestage, Purchasing Behavior, Purchasing Power, Trends, Uncategorized

Jdunham ― 29 weeks ago

Marketing to Women: The Overlooked “Breadwinner Women”

The Lipstick Economy ― We all harbor old stereotypes about nuclear families that are not true in today's society. One is about breadwinners. The majority of all American women (53%) are now breadwinners in their households, according to a survey conducted by Prudential...

Tags: Consumer Experience, Family Lifestyle, Marketing Healthcare To Women, Online Moms, Online Shopping, Purchasing Power

Jdunham ― 32 weeks ago

Marketing to Women: 7 in 10 Americans Celebrate Halloween

The Lipstick Economy ― According to NRF’s 2012 Halloween consumer spending survey conducted by BIGinsight, seven in 10 Americans (71.5%) will celebrate Halloween, up from 68.6 percent last year and making that the most in NRF’s 10-year survey history.  For some that may ...

Tags: Family Lifestyle, Holiday Shopping, Purchasing Power, Social Media, Uncategorized

Jdunham ― 34 weeks ago

Marketing to Women: To Be Fair to Facebook

The Lipstick Economy ― Yes, we all acknowledge that Facebook may be entering a plateau, and it may need to re-energize itself. But let's be real, women still have a love, and sometimes hate relationship with Facebook. Facebook is the most popular social network in ...

Tags: Digital Media, General Media Usage, Online Moms, Purchasing Power, Social Media, Trends

Jdunham ― 19 May, 12

Marketing for Moms: Mother’s Day Is the Second Most Popular Gifting Holiday

The Lipstick Economy ― You can be late with our birthday present, but don't fool around on Mother's Day. Research from Unity Marketing shows that Mother's Day is ranked the second most popular gifting holiday after Christmas. It's estimated that consumers will be...

Tags: Holiday Shopping, Online Shopping, Purchasing Behavior, Purchasing Power, Trends, Gift Card

Jdunham ― 1 May, 12

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