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Sue Northey

Campbell's Goes To The Sea For Its Salt

Ads That Made Me Think ― Admittedly, this ad has me a little confused... ∙ "Adding sea salt has helped us reduce sodium in over 40 soups." ∙ But, isn't sea salt, salt? ∙ Okay, I have to admit, I hated science in both high school and college. So, I'm...

Tags: Advantages Of Sea Salt, Campbell's Moves To Sea Salt, Table Salt Vs. Sea Salt, Sea Salt And Hypertension, Campbell's Removes Table Salt, Sue Northey

Sue Northey ― 11 Jan, 11

Florida's Natural. From Florida. Naturally.

Ads That Made Me Think ― I was flipping through my Real Simple magazine tonight when I turned the page and saw this ad. My jaw, quite literally, dropped. Florida's Natural proudly proclaims: ∙ "The only major brand that's never imported." ∙ I have been a ...

Tags: Florida Oranges, Made In The USA, Florida's Natural Orange Juice, 9-11 Patriotism, Sue Northey

Sue Northey ― 11 Jan, 11

Starbucks Energizes ... Without Caffeine

Ads That Made Me Think ― This past week, Starbucks announced that they are changing their logo. Maybe the move shouldn't have surprised me, but it did. ∙ Starbucks thought about this change long and hard. Ultimately, they decided it was the perfect way to ...

Tags: Branding, Starbucks Logo, Rebranding, Logos, Sue Northey

Sue Northey ― 8 Jan, 11

Trader Joe’s: 360° Kitschy

Ads That Made Me Think ― While I am not a Trader Joe's loyalist, my daughter is. So, nearly every time I visit her at college, a trip to TJ's figures into the deal. Over time, I have become a fan of their kitschy atmosphere, aim-to-please clerks, and healthy-oriented ...

Tags: Three Buck Chuck, Kitschy Trader Joes, Trader Joe's, Two Buck Chuck, Sue Northey

Sue Northey ― 6 Jan, 11

AirTran Fuzes a Partnership

Ads That Made Me Think ― Recently, on an AirTran flight to Phoenix, the flight attendant handed me my drink; not surprisingly, she handed me a napkin at the same time. But when I looked at the napkin, I was surprised ... it was a product advertisement for Fuze beverages....

Tags: Product Sampling, Cobranding, AirTran Partnership, Fuze And AirTran, Product Placement, Sue Northey

Sue Northey ― 6 Jan, 11

Ireland & Innovation: Unnatural Partners

Ads That Made Me Think ― The other day I was flipping through my Bloomberg Businessweek, when my eyes landed on the above ad. Since I'm not typically accustomed to seeing little smiley faces on ads, I stopped and took a look and found that it was an ad for Ireland. ...

Tags: IDA Ireland, Ireland And Innovation, Ireland, Innovation Comes Naturally, Sue Northey

Sue Northey ― 4 Jan, 11

AirTran Allows You To Leave The Babies

Ads That Made Me Think ― This AirTran commercial is certainly not new; but, what is so surprising is that I laugh every single time I see it ... and that's probably been about 20 times! ∙ As the yellow taxi cab pulls up to their house, mom gazes into the eyes of ...

Tags: Don't Leave Us With The Babies, Cheap Airline Tickets, AirTran Babysitters Ad, Sue Northey

Sue Northey ― 2 Jan, 11

Havaianas Beckon You To Brazil

Ads That Made Me Think ― ∙ Flip flops. ∙ The epitome of summertime. ∙ Strolls along the beach. ∙ Summer parties and picnics. ∙ Laughter in the air. ∙ Friends all around you. ∙ A calm, carefree attitude. ∙ Long ...

Tags: Brazilian Havaianas, Rainforest And Beaches, Stylish Flip Flops, Havaianas Sandles, Sue Northey

Sue Northey ― 30 Dec, 10

Nike, Nike, Read All About It!

Ads That Made Me Think ― 2011 will not only bring a new year to our calendars, it will also bring a new collection of shoes from Nike. ∙ In one of the most dramatic green efforts in the shoe industry, Nike is set to launch the Premium Print Pack for women. The ...

Tags: Recycled Shoes, Khaki Sport Red Birch, Nike Sail, Sue Northey

Sue Northey ― 23 Dec, 10

Pampers Wishes You A Silent Night

Ads That Made Me Think ― Back from last year, comes this endearing commercial of sleeping babies ... from the makers of Pampers. ∙ This commercial is a double-entrendre of sorts, with Pampers wishing you Happy Holidays. But, there is also the hope that your baby's...

Tags: Happy Holidays, Silent Night, Sue Northey

Sue Northey ― 23 Dec, 10

Strong Bones...Compliments of Yoplait

Ads That Made Me Think ― For years, we have heard that Americans aren't getting enough calcium and that this situation is exasperated as we age. But, a recent report by the American Academy of Pediatrics reveals that a calcium deficiency is actually highest among ...

Tags: American Academic Of Pediatrics, Yoplait Calcium Enriched Yogurt, Calcium Deficiency, Teenage Girls And Calcium, Calcium Deficiency Leads To Osteoporosis, Sue Northey

Sue Northey ― 23 Dec, 10

Beware of Empty Cause Marketing Campaigns

Ads That Made Me Think ― Lately, all we hear is the volley back-and-forth of consumers wanting to buy from socially responsible companies and corporations proving they are socially responsible. ∙ According to a study released by Do Good, Do Well LLC, 88% of ...

Tags: New Haven Railroad, Sue Northey, Cause Marketing, Birth Of Cause Marketing

Sue Northey ― 17 Dec, 10

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